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Waysafe
Travel safe solo
An easy to wear necklace that can detect and notify potential threats to its wearer, paired with an app that can inform the user of safe travel routes, notify emergency contacts, share safety information from other users, and much more!
Acalapati Priyatama - UX Researcher
Isabella Rivera - Project Lead
Sarah Kim - Visual Designer
Alejandro Marques - Interaction Designer
Jonathan Sanchez - Product Designer
Physical Prototype
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Detachable camera, that can track faces and alert the user when a face has been recognized for a certain amount of time. Equipped witha button to alert emergency contacts without needing to get their phone out.
Our problem space
Our project's problem space focuses on people's vulnerability to harassment due to distraction-induced unawareness of their surroundings. In our fast-paced world, distractions like smartphones make individuals easy targets for harassment by compromising their situational awareness. Our goal is to develop solutions that boost awareness and empower people to navigate their environments confidently, enhancing safety and reducing the risk of harassment.
"People are usually unaware of their surroundings because they are distracted, making them easy targets for harassment"
What we've found
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25%
of millennials in the U.S. plan to travel alone in 2020
2 in 5
women have been harassed on the street while travelling
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30%
of solo travelers indicate that their families disapprove of them traveling by themselves.
Our affinitization process
127 initial data points based on surveys, interviews, and secondary research
Sorted into
36 Categories
Sorted further into
12 Main Sub-categories
Survey Participants
(N = 86)
- 35% of respondents say they often felt unsafe walking alone
- 42% of respondents say they sometimes felt unsafe walking alone
- 21% of respondents say they travel by walking
- 58% of respondents say they have been harassed while travelling
Interview Participants
(N = 7)
- People are often tired or distracted making them feel vulnerable when travelling alone
- People check their surroundings and feel safer by going to more populated areas
- Wish for an easy way to immediately ‘know’ the new area they’d be exploring
Customer Journey Map
