Bluum

Grow Green Gardening

A Red Dot Design Award winner for the Red Dot: Brands & Communication Design Awards 2022!
Bluum is a one-stop source for beginner friendly plant information while matching plants to the user's lifestyle, generating plans for their garden's maintenance. We enable user to envision garden designs by curating inspiration material, supporting bookmarking, and leveraging AR technology. Instilling green habits by rejecting non-green products and spreading awareness through tailored suggestions and articles.

Try out the full working prototype hereView the full process book hereView it featured in the Red Dot Design Award Page Here!View it featured in the Indigo Design Award Page Here!

Acalapati Priyatama - Prototyping Lead
Simran Kejriwal - Product Lead
Alan Toleu - Visual Lead
Lim Ing - Interaction Lead

Our research process

85

Consumer survey respondents
from city and suburb residents

8

Consumer interviews from
gardeners and non-gardeners

7

Scholarly articles regarding
Green Gardening, Urban Greening, and Landscaping referenced

Our interview findings

“I love seeing the plant varieties on my morning walks or in nurseries... it just makes me want to buy it all and recreate this in my home garden.” – Long-Time Garden Enthusiast

“Of course I don’t mind having a green garden... But if it’s going to limit my current lifestyle, then it’s not something I would even consider.” – Non-Gardener

“My mum is an experienced gardener and that really helped me out... I can always ask her for advice when I don’t know what to do.” – Beginner Gardener

Overall, we've found that..

🌸 Garden designs are aesthetically-driven making the creative process highly visual

🖼️ Users draw inspiration from images and sights from many aspects of their lives

🧠 They gather and envision their ideas into a personal design, sometimes sketching them out

📐 Gardens also tend to be constant works-in-progress, with users constantly thinking up new ideas

🔖 Online-active users like finding and bookmarking inspiring images on social media

💖 Garden designing is a highly personal process that users seek to inject their personality into

Ideation

Storyboard

Ivy is a busy businesswoman who is also maintaining a garden with several plants. Due to her busy schedule she tends to forget about them.

While busy at work, her plants remain outside in the hot and dry weather. They wither and becoming dehydrated.

Ivy soon notices that her plants are not in a good condition anymore and is upset by the thought of them dying.

Nevertheless, she wants to salvage what’s left and visits our web app that can visually ID her plants, and give immediate guidance on how to take care of them.

Ivy applies what she learned, and starts tending to her plants with the right information.

Once her plants are saved, she enables some push notifications to remind her of her plant care routine.