Sacramento Greens: A Football Identity Rooted in Nature

Sacramento Greens is a fictional football club brand designed to reflect Sacramento’s unique identity as the “City of Trees.” This project reimagines what a local team could look like through a nature-driven lens, using tree-inspired visual elements, an earthy-yet-bold color palette, and a clean, contemporary aesthetic. The brand’s core applications, jersey designs and promotional banners, combine organic textures with structured forms to strike a balance between tradition and modern sport culture. Typography, color, and crest design were all chosen to evoke a sense of growth, strength, and local pride. While the full branding system was developed, this showcase focuses on the strongest visuals: the kits and banner designs that bring the identity to life.